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Would you mind paying 5/- for shoelacing service?
Would you like to do it yourself or you wont mind paying 5/- to cobbler for this service?
The whole idea is to :
1. Promote different ways to lace shoes. Bring it in vogue (create demand for this service)
2. Distribute pictures of various lacing styles to the cobblers and shoe polish boys and train them so that they could meet the demand (ensure supply)
Let me know if this idea excites you. We can discuss in detail about various possibilities in the comment thread.